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Korean beauty trends have a way of making you think, maybe I should try that too. But to be honest, I knew nothing about color analysis before arriving in Seoul and seeing it recommended on Get Your Guide and Klook again and again.
Even then, I resisted the idea for a while — until my partner insisted it might be worth trying. So on a beautiful Monday morning, I took the metro to Hongdae for my personalized consultation.
Here’s exactly what to expect from color analysis in Seoul, South Korea, how much it costs, and my honest opinion on whether it’s worth your time and money.
What Is Korean Color Analysis?
The basic idea is that everyone has a “season” — spring, summer, autumn, or winter — which determines what colors make your skin look brighter, healthier, and more balanced. Consultants use a series of drapes, swatches, and sometimes even lighting adjustments to figure out where you fall. In Korea, the process is a mix of personal styling, beauty advice, and a little bit of personality reading.
It’s also a very individual experience — most studios don’t allow you to bring friends into the consultation room. This is something to keep in mind if you were hoping to make it a group activity.
Where to Get Color Analysis in Seoul
Color analysis studios are everywhere in Seoul — especially in trendy districts like Gangnam, Hongdae, and Apgujeong. Some of the most popular spots include:
Most places have Instagram accounts where you can browse results, check availability, and book directly via DM or KakaoTalk. I booked super last-minute and found that almost everything was sold out, so my biggest tip is to book at least 2–3 weeks ahead if you have a specific date in mind.
You should check out
- Colobrity Official
- MeimeColourNBeauty
- Dustmoth Stography Cocory Personal Color
- Color Signal Seoul
- and Color Society
How Much Does It Cost?
Prices vary a lot depending on the location, length of the session, and whether you get extras like a printed swatch card or makeup application.
- Budget-friendly sessions: ₩70,000 – ₩90,000 (around $50–$65 USD) for 30–40 minutes
- Mid-range sessions: ₩120,000 – ₩200,000 (around $90–$150 USD) for 1–1.5 hours
- Premium studios: $300+ USD, especially in high-demand locations in Gangnam and Apgujeong
I personally recommend booking at least 1 hour to 1.5 hours so you have time for both clothing and makeup recommendations without feeling rushed.
This is the exact one I booked and recommend as a great mid priced option.
What to Expect During the Session
When you book, you’ll usually get instructions in advance — but the two most important things to remember are:
- Wear no makeup (they want to see your natural skin tone).
- Wear a neutral white T-shirt so clothing doesn’t interfere with the draping process.
When you arrive, you’ll be seated in front of a large mirror under bright, neutral lighting. The consultant will cover your hair with a white headband or cap and begin placing different colored fabrics against your skin. They’ll note which shades make your complexion look brighter or duller, working through dozens of options before narrowing it down.
At the end, you’ll be told your season (mine was “soft autumn”) and given recommendations for:
- Clothing colors to prioritize
- Jewelry metals (gold vs silver)
- Lipstick and blush shades that complement your skin
Was It Worth It? My Honest Thoughts
The Pros
- Clarity: I finally understood why certain “trend” colors never worked for me — even though I loved them on other people.
- Confidence: Shopping now feels more focused. I’m less likely to waste money on clothes that just sit in my closet.
- Fun factor: The process felt like a mix of self-care and a mini photo shoot.
The Cons
- Price: Over $100 for two hours isn’t outrageous for Seoul, but it’s definitely a splurge.
- Subjectivity: Some of the calls felt a bit… personal preference? My consultant and I disagreed on a few shades I love wearing.
- Follow-through: If you’re not ready to overhaul your wardrobe or makeup, the information might just sit in your phone notes.
Where to Book and How Far in Advance
Popular studios book up fast — sometimes weeks ahead, especially during spring and autumn when tourists flock to Seoul. I recommend booking at least 2–3 weeks in advance if you have specific dates in mind.
You can book through:
- Instagram DMs (most studios are responsive here)
- KakaoTalk (the default messaging app in Korea)
- Airbnb Experiences or Klook (more expensive but easier for non-Korean speakers)
Final Verdict
If you love fashion, beauty, or simply understanding what works for you, Korean color analysis is worth trying at least once. It’s a fun, personalized experience that leaves you with insights you can actually use — especially if you’re open to tweaking your wardrobe.
